lundi, novembre 20, 2006

Lonelygirl15, un exemple du positionnement marketing

Voici le reportage le plus complet (traversant 4 pages)concernant lonelygirl15 et son équipe jusqu'à maintenant. À part la narration de l’histoire plutôt détaillée, il ne manque pas d’analyses qui donnent à penser, comme ceci :

Her character is also deliberately crafted to target the Web's most active
demographics. Nerds geek out on the idea that this beautiful girl lists
astrophysicist Richard Feynman and poet e. e. cummings as heroes. Horny guys
respond to the tame but tantalizing glimpses of her cleavage. Teenage girls
sympathize with her boy troubles and her sometimes-stormy relationship with her
strict parents. Early on, viewers started emailing to offer advice and sympathy.
Others wanted to talk dirty and discuss mathematical equations.
Un excellent exemple du positionnement marketing!

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